
Media Intelligence Explained is a monthly program of FIBEP. As of 2025, it is hosted by Anna O'Connor, International Manager at Newton Media and Omar Signori, CEO at Infojuice.
The pair and domain-specific experts will comment on the latest new media and digital news, interviews, and analyses. The show provides an excellent opportunity for FIBEP's current and potential members and clients to learn more about our exciting industries.


LISTEN TO OUR LATEST EPISODE
This is a chance to stay informed with educational insights, industry updates, and announcements. If there is a specific topic you are eager to hear about or if you would like to be featured as a guest, reach out to the podcast team via secretariat@fibep.info or contact form.
The entire program is technically supported by A DATA PRO & Identrics.
As of episode 10, the podcast production team uses automatic transcripts by Speechmatics.

#18
February 2024
If You Are Not Using AI, Are You Even in the Game?
Guest Speaker: Eduardo Ordax, Amazon
In this episode, Eduardo Ordax, Generative AI Lead at Amazon Web Services, delves into the future of Generative and Agentic AI. Hosted by Anna O’Connor of NEWTON Media and Omar Signori of Infojuice, the discussion covers AI's rapid evolution, its impact on business automation, job transformations, and the key players driving the industry. Eduardo offers his perspective on regulatory challenges, the global AI race among the US, Europe, and China, and AI's growing influence in media intelligence. For anyone looking to stay ahead in the AI revolution, this episode is essential listening!

#15
May 2024
Unpacking Copyright Talks & AI in Media
Guest Speaker: Christophe Dickès & Sarah Hamou
In the latest Media Intelligence Explained podcast episode, hosts Alicja Bors and Vlado Petkov are joined by Christophe Dickès and Sarah Hamou to discuss the significant copyright discussions in Ljubljana and the evolving role of the FIBEP Copyright Commission.
The episode explores the Copyright Commission's growth and its initiatives in response to the media intelligence industry needs, including its stance on legal support and the creation of resources like a copyright data room. It also touches on recent EU copyright legislation developments, exclusive deals, and the importance of a fair sublicensing market.

#12
September 2023
Uncovering the Highlights of the FIBEP WMIC 2023
Guest Speaker: Todd Murphy
In this episode, hosts Vlado Petkov (Identrics CEO) and Alicjia Bors (Ruepoint Product Tech Lead) are joined by Todd Murphy (Truescope NA President) to discuss the upcoming World Media Intelligence Congress in Singapore. The congress agenda encompasses various topics on future-proofing media intelligence through presentations, panel discussions, and best practices sessions. A live interview with Aseem Sood (Impact Research & Measurement) is planned. FIBEP has organized additional activities like sightseeing trips and evening events for networking.

#9
March 2023
Chat GPT: Applications in the Media Intelligence Industry
Guest Speaker: Maya Koleva
In this episode, Maya Koleva, Head of Research and Insight at Commetric, explores the potential of AI in media monitoring and analysis. Maya emphasizes AI's role as a crucial tool in the media industry, enabling enhanced monitoring, trend identification, and sentiment analysis. Maya and the hosts delve into how AI can empower the media intelligence industry to effectively monitor media coverage, detect trends, and assess sentiment. They also address the challenges associated with AI adoption in media monitoring and analysis, such as algorithmic bias and the necessity for human oversight to maintain accuracy and relevance.

#6
October 2022
Ethical AI
Guest Speaker: Rania Wazir
In the 6th FIBEP Media Intelligence Explained episode, hosts engage in a conversation with Rania Wazir, mathematician and CTO of leiwand.ai, focusing on Ethical AI. The interview is divided into two parts. In Part I, Rania discusses the broad concept of Artificial Intelligence and its ethical implications. She addresses the absence of quality assurance in AI development, accountability in its usage, and essential questions to consider. Rania also reflects on innovation, algorithmic failures in media (especially regarding hate speech and disinformation), and the balance between automation and human judgment. Part II, with hosts Alicja and Vlado, will delve into AI regulation.

#3
June 2022
Media Intelligence Business Ecosystem
Guest Speaker: Romina Gersuni
Welcome to the 3rd episode of the FIBEP Media Intelligence Explained podcast, where hosts Vladimir Petkov and Alicja Bors are joined by Romina Gersuni, Global Strategy Manager at pressrelations and Vice President of FIBEP. Together, they delve into the fascinating world of the Media Intelligence Business Ecosystem (MIBE).
Romina unravels the concept behind MIBE, shedding light on its role as a mapping tool designed to navigate the intricate landscape of the media ecosystem. She highlights how MIBE serves as a compass, empowering various stakeholders within the industry to identify their position, recognize key players, and forge strategic partnerships.

#17
November 2024
WMIC'24 Live Podcast: AI-Driven News Monitoring: Real-Time Solutions
Guest Speaker: Paolina White
In this live edition of Media Intelligence Explained, recorded at the World Media Intelligence Congress in Limassol, Cyprus, Amrita Sidhu hosts Paolina White, Global Head of Sales at Speechmatics. Paolina shares how Speechmatics’ AI-driven speech recognition is transforming media monitoring with inclusive, accurate voice-to-text solutions that recognize diverse languages and accents. She highlights how their API enhances real-time efficiency for media organizations, offering insights into AI's growing role in the industry.

#14
December 2023
From Challenge to Opportunity: Creating Value In the Digital Era
Guest Speaker: Maria Laura Garcia
In this episode of "FIBEP Media Intelligence Explained," hosts engage in a compelling interview with their guest, María Laura García. García, a prominent figure with a rich background in media and information, shares her inspiring journey, challenges faced, her time as FIBEP president (2018-2021), and insights from her book, OUR DIGITAL CHALLENGE. INFORMING. THINKING. AND FREELY DECIDING IN THE CYBER ERA. Maria Laura founded GlobalNews Group, a media intelligence firm in LATAM, and also served as FIBEP President.

#11
June 2023
Value Over Vanity
Guest Speaker: Raina Lazarova
In Episode Eleven of FIBEP Media Intelligence series, hosts Vladimir Petkov (CEO, Identrics) and Alicja Bors (Product Lead, Ruepoint) are joined by Raina Lazarova (COO, Ruepoint). They emphasize the importance of prioritizing value over vanity in media intelligence. Raina discusses challenges in the communications profession, highlighting the need for audience-centric strategies and reliable data. The conversation explores the role of industry bodies like FIBEP and AMEC and touches on ethical considerations regarding AI. Tune in to explore the evolving landscape of media intelligence and adaptability for communication professionals

#8
December 2022
How To Deal with Copyrights
Guest Speaker: Christophe Dickès
In Episode Eight of FIBEP Media Intelligence Explained, hosts discuss copyright issues in the media intelligence industry with Christophe Dickès, Global Media & Copyright Director at Onclusive and FIBEP Vice President. Christophe highlights the significance of copyright for media monitoring firms and their clients, stressing FIBEP's role in fostering a fair market. He outlines varying copyright landscapes across countries and proposes an ideal model. Additionally, Christophe underscores the importance of educating clients about copyright fees and fair remuneration, while also touching upon the future of copyright.

#5
September 2022
What To Expect at the 2022 WMIC in Dublin
Guest Speaker: Todd Murphy
Join the podcast hosts as they talk with Todd Murphy (CEO of Universal Information Services and FIBEP VP) about the FIBEP World Media Intelligence Congress. Todd shares his own experience with WMIC and why he believes it is a must event for MMOs and tech forward companies. Furthermore, Todd shares some highlights from the professional program which includes a variety of keynote presentations, panel discussions/fireside chats, round table talks, masterclasses, workshops, and best practices. He also mentions Barcamp and the Super Networking Session as great opportunity to network, exchange ideas and promote their business.

#2
May 2022
What Is Media Intelligence and Why Does It Matter?
Guest Speaker: Florian Laszlo
Welcome to this exciting episode where we delve into a myriad of captivating topics, including Elon Musk's acquisition of Twitter and the implications of the Digital Services Act. Joining us as our esteemed guest is Florian Laszlo, the CEO of Observer and former Secretary General of FIBEP. Florian shares invaluable insights into the realm of media monitoring, shedding light on its significance, the depth of insight it offers, and the evolving landscape of the industry. Drawing from his extensive experience, Florian offers expert advice on successfully navigating the complexities of running a Media Monitoring Organization (MMO).

#16
August 2024
Your Exclusive Guide to WMIC'24: Why This Year's Congress Is Unmissable
Guest Speaker: Natan Edelsburg
In the latest FIBEP Podcast, President Todd Murphy, Secretary General Magdalena Horanska, and Vice Presidents Katerina Kechagia and Natan Edelsburg discuss why Cyprus is the perfect host for the 2024 World Media Intelligence Congress. They share key details on logistics, the agenda, must-attend sessions, and even local customs. Special thanks to the FIBEP Programming Commission and Identrics for making it all possible!

#13
November 2023
Growth Models As We Adapt And Innovate With AI
Guest Speaker: Aseem Sood
The FIBEP Media Intelligence Explained podcast, hosted by Alicja Boors and Vlado Petkov, explores the impact of advanced technologies like large language models in the media intelligence industry. Aseem Sood, CEO of Impact Research and Measurement, shares insights as a guest. They discuss recent AI developments, including global trends, API integration, and regulatory challenges. Risks like data leakage are highlighted. The hosts also ponder the industry's future, innovations, and challenges, especially in Asia. They touch upon biases in AI and the ethics of tech giants.

#10
May 2023
New Tech and AI Innovations
New Season Intro
This is the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required! We´ll introduce you to the main topics, glossary, and terms surrounding generative AI. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

#7
November 2022
AI and Regulation
Guest Speaker: Rania Wazir
In this episode of FIBEP Media Intelligence Explained, hosts continue their discussion with Rania Wazir, mathematician and CTO of leiwand.ai, focusing on AI regulation. This serves as the second part of the interview series with Rania, following the previous discussion on Ethical AI in episode 6. Rania sheds light on the challenges linked with AI regulation, stressing the importance of active involvement from individuals in shaping regulatory frameworks. She expresses concerns about potential risks associated with over-regulation of AI, advocating for a balanced approach to ensure innovation while addressing ethical considerations.

#4
July 2022
Media Analysis - How To Do It Right
Guest Speaker: Mazen Nahawi
In this episode hosts talk with Mazen Nahawi (Founder and Group CEO of Carma) about media analysis. The discussion starts with the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. Mazen explains the difference between a dashboard and insights and who is using each. Furthermore, he shares a three-part process of media analysis: capture and ingestion, enrichment and insights, and each process needs its own team with different skill sets, different leadership and different methodologies. He also reveals what is the secret behind a successful analyst team.

#1
March 2022
Pilot Episode
With: Magdalena Horanska and Sophia Karakeva
Join Alicja Bors and Vladimir Petkov, your expert podcast hosts, as they provide a comprehensive overview of Season 1's topics. Delve into the world of media monitoring and analytics as they introduce you to the association and industry. In addition to exploring the podcast's themes, enjoy two enlightening mini-interviews with industry leaders. Meet Magdalena Horánska, Secretary General of FIBEP and CEO at NEWTON Media SEE, and Sophia Karakeva, Vice President of FIBEP and Chief Marketing Officer at DataScouting. These conversations offer valuable insights into the dynamic landscape of media intelligence.