FIBEP TECH DAY 2025 AGENDA
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Call for speakers is open now. Submit your speaker here.
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An informal dinner from 19:00 is planned on the evening prior to the event.
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TECH DAY 2025 DRAFT AGENDA 15. MAY, 2025
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9:00 Welcome with Magdalena Horanska, NEWTON Media & FIBEP Secretary General, Carlos Diaz, GlobalNews Group & FIBEP Vice President for Tech, Vuk Popovic, Argus Data Insights
9:15 New Tech Mapping: New tech trends for our industry with Carlos Diaz, GlobalNews Group, FIBEP Vice President for Tech
9:45 Topic to be confirmed, Speaker to be confirmed, Argus Data Insights
10:30 - 11:00 Coffee Break
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11:00 Seize the Future: The 5 Tech Trends Shaping Media Intelligence and Why You Need to Act with Rob Carr, MediaHQ
11:35 APA Trusted-AI with Klemens Ganner, APA - DeFacto
12:10 Lights, Camera, Insights! How AI is Revolutionizing Real-Time Global Broadcast Monitoring Reports with Edgar Fuentes & Brian Merron, eMediaMonitor
12:45 Lunch
14:15 Print Production Automation - How to make print part of an automated ingestion process with Robert Fischer, DataScan Computersysteme
15:00 Scaling AI Efficiently: Open-Source Gen AI at Impact with Shekhar Govindarajan, Impact Research and Measurement
15:45 Coffee Break
16:05 AI Matchmaking in PR: From Natural Language to Targeted Outreach with Rainer Maassen, Convento GmbH
16:50 Wrap up with Carlos Diaz
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17:00 FIBEP Tech Day 2025 closes
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TECH DAY 2025 REGISTRATION
VENUE & ACCOMMODATION TIPS
2025 FIBEP Tech Day will take place in
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SCHMELZWERK IN SAROTTI-HÖFEN
BERLIN, GERMANY
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Welcome to the melting plant - the event location in the heart of Berlin-Kreuzberg! Discover a place with a history, because where the legendary Sarotti chocolate manufacturer has done its well-known cocoa specialties more than 150 years ago, our melting plant is now located: a modern event location for up to 199 people with a historical background and stylish interior. The smelting plant is therefore the ideal location for weddings, events of all kinds, conferences and receptions.
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Address: Mehringdamm 55, 10961 Berlin, Germany
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How to get there:
The Mehringdamm, Gneisenaustrasse and Platz der Luftbrücke underground stations and six bus lines can be reached in just a few minutes on foot. Also (almost) on the doorstep and a three-minute drive away: the city motorway and the Berlin-Tempelhof event airport. You can also quickly reach the new main train station through the Tiergarten tunnel: just 10 minutes away by car.
How to get to us:
...by public transport MEHRINGDAMM underground station U6 from the city center, S+U Friedrichstrasse, Tegel and Platz der Luftbrücke, S Tempelhof, Mariendorf U7 from the S Neukölln, Rudow and S Yorckstrasse, Charlottenburg, Spandau Metro bus M19 from the Kurfürstendamm, Grunewald Bus 140 from the U Kottbusser Tor, S Ostbahnhof
...by car A100 exit Tempelhofer Damm/Potsdamer Platz in the direction of the city. After Tempelhof Airport, Tempelhofer Damm turns into Mehringdamm. We are on the right-hand side after 500 meters.
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Here are the hotels closest to the venue:
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GINN City & Lounge Yorck Berlin, Möckernstr. 49, Friedrichshain- Kreuzberg
https://ginn-hotels.com/en/yorck-berlin/
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Hotel the YARD, Alexandrinenstraße 125, Friedrichshain-Kreuzberg
https://hotel-theyard.berlin/en/
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Things to See and Do
History & Landmarks
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Brandenburg Gate – A must-see symbol of Berlin and German unity.
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Reichstag Building – Visit the glass dome for stunning city views (free, but book in advance).
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Berlin Wall Memorial & East Side Gallery – See the remnants of the Wall and famous street art.
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Checkpoint Charlie – Learn about Cold War history at this famous border crossing.
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Memorial to the Murdered Jews of Europe – A powerful Holocaust memorial with underground exhibits.
Museums & Culture
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Museum Island – Home to world-class museums like the Pergamon Museum and Neues Museum.
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DDR Museum – An interactive look at life in East Germany before reunification.
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Topography of Terror – A chilling but informative museum on Nazi-era Germany.
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Berliner Dom (Berlin Cathedral) – A beautiful cathedral with panoramic city views.
Parks & Unique Experiences
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Tempelhof Airport Park – Explore the massive former airport-turned-park, perfect for cycling and picnics.
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Mauerpark Flea Market – Browse vintage treasures and watch live karaoke on Sundays.
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Tiergarten – Berlin’s biggest park, great for a relaxing stroll or a picnic.
Food, Drink & Nightlife
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Try Currywurst & Döner Kebab – Berlin’s signature street foods.
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Explore Kreuzberg & Friedrichshain Nightlife – Famous for bars, clubs, and live music venues.
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Berghain – If you dare, try getting into Berlin’s most legendary nightclub.
SPEAKERS
Carlos A. Diaz is General Manager and a Member of the Board of GlobalNews Group, with more than 400 employees, offices in 11 Latin American Countries and in the US and more than 3000 clients, including 100 Fortune 500 companies, GlobalNews is the main Media Monitoring, Measurement, Evaluation and Insights company in Latin America.
Carlos has over 10 years of experience in information gathering, measurement and evaluation services. He has helped acquire and develop the methodologies, tools and skills necessary to extract meaningful information from huge amounts of structured & unstructured data at GlobalNews group.
​He has a background in IT entrepreneurship, having founded three different startups related to the media and information sectors (the last one resulting in a successful acqui-hire by GlobalNews Group) since the age of 18.
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Carlos is a self-professed gamer, who programs in his free time for his personal pet-projects (currently really into Open Source Home Automation), plays Rugby in the Buenos Aires Rugby Union, and is an avid skier.
Carlos A. Diaz
CEO, GlobalNews Group,
FIBEP Vice President
Rob Carr
Senior Product Manager & Product Team Lead, MediaHQ
Rob Carr is Senior Product Manager and Product Team Lead at MediaHQ, where he’s been driving product innovation for the past nine years.
With a career spanning over two decades, Rob has worked across a wide range of digital products since 2003, combining deep technical insight with a strong focus on user needs. He’s passionate about building tools that empower communications professionals and is currently leading product development across MediaHQ’s core features.
In his spare time Rob loves anything to do with bikes. If he's not actually cycling there’s a good chance he’s thinking about it.