FIBEP is governed by an Executive Board made up of one President, eight Vice Presidents and one Secretary General. Each Executive Board member serves for a specific period, in which they are then replaced by either a lower ranking member of the Executive Board or an elected FIBEP Member.
The federation was founded in 1953 in Paris and now hosts a broad range of activities including the FIBEP World Media Intelligence Congress, annual workshops and webinars, senior-networking sessions and a variety of high-impact research studies.
PRESIDENT
TODD MURPHY
President
Truescope
North America
Todd Murphy is the President of Truescope, a global media intelligence organization with advanced SaaS technology and a client-centric development approach. Appointed in January 2023 after Truescope acquired Universal Information Services, where he was CEO since 2016, Todd leads the company's growth in North America and helps to identify global opportunities. With over three decades of industry experience, he's known for pioneering services like multi-channel monitoring software and comparative media analysis reports. Todd's expertise in PR, media intelligence, and communication has earned him a reputation as a leading industry authority, currently serving as President of FIBEP and a member of AMEC..
SECRETARY GENERAL
MAGDALENA HORANSKA
CEO
NEWTON Media SEE
South-East Europe
Magdalena is a sales and marketing professional with more than 20 years of experience in media monitoring and measurement industry. Currently, she is CEO of NEWTON Media SEE, a group of media monitoring and measurement companies across the Adriatic region and a FIBEP Secretary General. In the past, Magdalena was responsible for managing companies of NEWTON Media Group in Poland and Slovakia. Her experience also includes automatic speech recognition of Slavic languages mainly focused on dictation into computer and TV and radio automatic transcription. She has a university degree in Business administration, marketing and management.
VICE PRESIDENT
EVENTS
NATAN EDELSBURG
Chief Partnerships Officer
Muck Rack
USA
Natan Edelsburg is the Chief Partnerships Officer at Muck Rack, the software platform that enables thousands of organizations including Google, International Rescue Committee, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion. Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company’s first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today. Natan is a member of the Board of Trustees for the PRSA Foundation. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35.
VICE PRESIDENT
COPYRIGHT, LICENSING & FAIR TRADE
CHRISTOPHE DICKES
Global Media & Copyright Director
Onclusive
FRANCE
Global Media & Copyright Director at Onclusive, a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement. Christophe works directly with the media, the publishers and the Reproduction Right Organisations at a global scale. Experienced Journalist with a demonstrated history of working in the public relations and communications industry. Skilled in Journalism, Media Relations & Copyright, Corporate Communications, Management, and Marketing. Christophe is a strong media and communication professional, Digital expert, with a Ph.D focused in History, Politics & Media from Paris Sorbonne University (Paris IV) and a Digital Strategist Degree from ESG Executive Education. He is the head of the FIBEP Copyright Portfolio.
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VICE PRESIDENT
MIBE
ROMINA GERSUNI
Global Strategy Manager
pressrelations
GERMANY
Romina has 16+ years of experience in the media intelligence industry, both in Latin America and Europe. Since 2013 she has been part of pressrelations where she consolidated the company’s system client’s business division. Romina is responsible for improving international strategies, products, and partnerships as well as for commercializing pressrelations’s services and software solutions. She is also acting as Vice President of FIBEP. Her portfolio embraces the further development of FIBEP’s media intelligence business ecosystem. In 2021, she became a member of the Technology and Data Committee at the World Innovation and Change Management Institute based in Switzerland.
VICE PRESIDENT
MARKETING &
COMMS
ORESTI PATRICIOS
CEO
OrnicoGroup Pty
SOUTH AFRICA
Oresti Patricios ist CEO of OrnicoGroup in South Africa. He has long been on the cutting edge of the media and advertising industries. Started in the industry in 1984. Oresti was doing his social media MBA at GIBS when Twitter was barely a tweet and has always driven his vision of dominating African media and brand intelligence. He now fronts an organization of 200+ dedicated individuals that services the top 450 local advertisers and is also chairman of SAMMA as well as a board member of FIBEP and PAMRO. Oresti also won the “Achiever of the Year” award at the PAMRO conference in 2017 and the Boabab award in 2019. When not preaching his African vision Oresti can be found tweeting & instagramming.
VICE PRESIDENT
STATE OF THE INDUSTRY
KATERINA KECHAGIA
VP Media Intelligence
Clip News
GREECE
Katerina serves as VP Media Intelligence in Clip News, a leading media monitoring and analysis company in Greece and Cyprus. She has 15+ years experience in the media intelligence industry and has served as Head for Southern & Western Europe in FIBEP’s MIBE Commission. Throughout the past 15 years, she oversaw the monitoring, international, and reporting/analysis departments of Clip News, while for a period of seven years she was Business & HR Manager, in charge of the overall operation of the company. Currently, she is promoting Media Intelligence services in Greece and manages the company’s activities in Cyprus. She has a university degree in Journalism and Mass Communications and worked as a broadcast journalist before joining Clip News.
VICE PRESIDENT
GROWTH
STEFFEN EGELUND
CEO
Media track
SINGAPORE
Steffen Egelund has nearly 20 years of experience in the Asia media and tech environment. He is the CEO of Media Track Pte Ltd, a board member of several companies, and a board member of PRCA Asia/Pac - the PR industry body in Asia. He was previously CEO of an Asian PR agency with offices in Singapore, Shanghai, and Kuala Lumpur. He also started, scaled, and sold a Danish media monitoring company. Steffen was previously head of campaigns at the Danish Parliament for a political party. He was born in Norway, grew up in Denmark and lives in Singapore with his wife and two children
VICE PRESIDENT
TECH
CARLOS DIAZ
General Manager
GlobalNews Group
LATIN AMERICA
Carlos A. Diaz is General Manager and a Member of the Board of GlobalNews Group, with more than 400 employees, offices in 11 Latin American Countries and in the US and more than 3000 clients, including 100 Fortune500 companies, GlobalNews is the main Media Monitoring, Measurement, Evaluation and Insights company in Latin America. Carlos has over 10 years of experience in information gathering, measurement and evaluation services. Carlos is deeply committed with the promotion of proper measurement practices that approximate the true value of communications and currently chairs AMEC’s Latin American Chapter. He also has a background in IT entrepreneurship, having founded three different startups related to the media and information sectors (the last one resulting in a successful acqui-hire by GlobalNews Group) since the age of 18.
